OUR
Ethos
We don't believe sustainability should be treated as a separate initiative. It should be built into the way products are designed, made and delivered. For us, that means making thoughtful decisions that improve the customer experience while reducing unnecessary waste. Nothing more complicated than that.
“The goal was never to create a sustainability story. It was to create a better way to choose colour. The environmental benefits are simply the result of making more thoughtful decisions."
— Omoyele Coker,
Founder
Intelligent Solutions
Single-use products like traditional liquid paint testers create unnecessary environmental waste. We are replacing them with premium, real painted Peel & Stick samples as the modern way to test colours at home:
- 95% Less Waste compared to bulky plastic tester pots.
- 100% Adhesive-Free utilizing a completely glue-free application.
- 100% Recyclable manufactured from eco-friendly PET materials.
- 100% Color Accurate ensuring the exact shade you see is what you get.
Made To Order
Most coloured paint is produced in anticipation of demand.
We produce ours in response to it.
Every tin of Ordinary Paint is mixed when it is ordered,
helping to reduce unnecessary inventory and avoid producing colours that may never be used.
The result is fresher paint, greater colour consistency and
less waste throughout the system.
- Mixed only when ordered
- Reduced inventory waste
- Consistent colour production
- Freshly produced for every customer
Non-Toxic Products
Our entire paint collection is entirely water-based, ultra-low VOC, and strictly mixed to order. Additionally, our decorating tools are crafted from regenerative bamboo rather than cheap, toxic plastics:
- 100% Solvent-Free Formulas keeping your indoor air clean.
- Fully Recyclable paint tins and shipping packaging.
- Minimal secondary packaging.
- Made-to-Order Production to completely eliminate waste
Transparency &
Commitment
We believe customers should understand what they are buying, how it is made and the standards it is expected to meet.
That means clear product information, transparent specifications and a commitment to communicating honestly about both our achievements and the areas where improvement remains necessary.
Because trust is built through consistency, not claims.
Our commitment is simple:
- To formulate products thoughtfully
- To manufacture only what is needed
- To communicate honestly
- To continue improving the way paint is chosen, produced and experienced